New American Soundscape
New American Soundscape
Embedded Files
full campaign design
New American Soundscapes is a multi venue, multi day modern jazz festival that spans a full week and has multiple different event types. For this project, I need to build out a visual system that can unify and make the festival feel coherent. The challenge was not just to make something that looks good, but to help people understand what the festival is and how to navigate it.
New American Soundscapes is centered on the idea of creating something new. The festival shows how artists experiment, try things out, and develop their work through collaboration and curiosity. It is less about the final product and more about showing the process behind new music and new ideas. NAS invites people to experience that process up close and see how new sounds come to life.
Large format poster
Large format poster
Bus shelter poster
Bus shelter poster
Billboard
Billboard
Light pole signage
Light pole signage
Social media campaign (instagram heavy)
Social media campaign (instagram heavy)
Handheld Schedule
Handheld Schedule
On site large format backdrop
On site large format backdrop
Merchandise
Merchandise
Process
Process
Working on this festival taught me a lot about myself as a designer. When I first started, I thought I understood how I approached visual systems, but going through this process pushed me into places I had never really gone before. I found an entirely new way of expressing ideas through analog methods, especially collage and layering, and it honestly surprised me how much it changed my
perspective. I had never explored this type of making at this scale, and being able to experiment with physical textures, tape shapes, noise, and cut out forms opened up a whole new space for me.
As I kept building the pieces, I started to see how each part of the system connected back to the festival’s themes. It helped me realize that design is not just about what something looks like at
the end, but how the process of creating it shapes the meaning behind it.
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